Our Founders

Victoria (Vicki) Lichtman:

When Victoria developed a ceremony for her beloved friend that was passing…gathering all who loved him to pave his path with love while he left this world, something magical happened. People gathered from around the world on an online platform. It was an amazing experience…humbling in its beauty and an honor to be present to. Her close friend, fellow healer and marketing guru, Louise, was deeply touched and together we decided we should do this for others. Suddenly, all Victoria’s life’s work pulled together and End Of Life Ceremonies was created.

Victoria has always deeply understood there are only three things we can share with people in this world; their birth, their life and all that happens in it, and their death. To her, all are sacred.

She has had the privilege and honor to be with people that are entering transition, both with those passing and with the loved ones left behind. These are the moments when the pretenses of life are left behind and only truth is left…the desire for identifying and delving into our spiritual beliefs, facing our emotions, asking how to let go and experiencing the truth of love and true forgiveness…which is where true healing lies. Connecting with others on such a deep level brings Victoria great joy and fulfillment and the craving to do so has been a driving force in her lifelong work … in her private practice, her public speaking and her dynamic workshops on emotional awareness, Forgiveness, spirituality and healing.

Victoria teaches how to feel emotion and live life to its fullest no matter what events are happening in your life. With intuition, compassion and the gift of being able to create a safe and sacred space, she helps others on their healing path…. emotionally, physically and spiritually.

She has been a force in the human potential movement and healing arts for more than 40 years. She is a Senior Practitioner and Presenter for the global organization, The Journey, a transformational cellular level healing modality. She has an MPS in Counseling, is 2ce certified in Neuro Linguistic Programming (NLP), is an International certified Life Coach, a Conscious Leadership Coach and international speaker.

Louise Crooks:

After experiencing the transitioning ceremony Victoria held for our friend, I was deeply moved. So much so, the next day we decided wholeheartedly that we needed to do this for people in a bigger way – we knew it was so needed.’ And that was the beginning of End of Life Ceremonies.

Louise and Victoria met over a decade ago through an organization called The Journey. Having learnt ways to hold space for those in need, this felt like the perfect next step.

Louise had been thinking about death and what it meant, especially during the Covid pandemic. So many people were dying alone. This was one of her greatest fears – dying alone. Her concern previously had been that she had no children – so who was going to look after her, and be at her bedside when the time came. Seeing how people transitioning could be held with love through the ceremony Victoria performed for our friend, was the spark that lit this fire.

And after being at the bedside of two family members – and seeing the life spark leave their body, Louise knew that that spark couldn’t just disappear, and has a long held belief since then that our loved ones are still with us beyond death. Holding the space for the passing not just while they are here but into the beyond is something she believes is important – our love ‘paves the path home’.

Louise Crooks has been a holistic marketing and visibility coach for the healing and coaching community for the past 15 years. She’s been on a life-long healing journey herself and knows the importance of healing work in the world – driving the passion she has for serving her clients through her foundational marketing work and in turn helping more people heal.

Her extensive marketing experience in this community lends itself well to End of Life Ceremonies and she is not only a co-founder but the Marketing Director too. Ultimately Louise is here in this life to serve, to heal, and to be here for those going through the struggles of life and help them grow and feel supported – even in death.

Louise has an Arts Degree, is a fully qualified Life Coach (ICF recognized) and Business Coach, and has immersed herself in programs such as The Journey, The Enneagram, Access Consciousness and Human Design.

Please visit our About End of Life Ceremonies and Our Doulas pages.